VIRAL MARKETING |GAMES
Viral marketing games bank on the recommendations of friends, gaming inventiveness and opportunities to win. These are good means to generate qualified newsletter addresses and support marketing campaigns.
1. Conception
The conception of viral games is the very core such a project. On one hand, the game must be target group-focused, while on the other, the processes must be well-conceived and results-oriented.
2. Design – game design
As is the case with all design, the design of viral games must address the target group. Nonetheless, games allow much greater creative expression than conventional screen design. All that is witty and beautiful is allowed here – as long as it works in terms of usability.
3. Programming
Using existing modules as the basis, we program a game engine that controls the required functions such as random and immediate wins, invitation and recommendation mechanisms as well as export functions. The game design is implemented accordingly.
4. Operation
Operation and hosting of viral games have their very own unique characteristics. Generally, games only runs for a certain period of time and have extreme peaks in terms of traffic. Since there are constant attempts to hack into games, security is a key issue.
