VIRAL ONLINE GAME |FOR ATHLETICUM
Along with Manor, Jumbo and Fly, Athleticum Sportmarkets AG is part of the Maus-Frères Group. Founded in 1995, it has since established itself as an independently operating subsidiary. Athleticum offers a full range of sports and leisure products at attractive prices. Athleticum thus fulfils the high quality requirements of sports professionals, the special needs of niche sportsmen and the multi-faceted wishes of casual sportsmen in equal measure.
Implementation
The online game showed players a blurry product image from the Athleticum range, which was shown on the website as becoming continuously sharper and thereby more recognisable. The challenge for users consisted of identifying the product in the shortest possible time and confirming it via preselection. Players were allowed only three attempts. Upon using all three attempts, additional attempts could be added by inviting friends and, in so doing, raising the score. The fun of the game and the viral effect of the “invite friends” function allowed the obtainment of addresses for the newsletter.
Technology
The online game was realised on the CS2 game platform, which provides special gaming functions for various games.
