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WEBSITE RELAUNCH          |FOR LINDT & SPRÜNGLI|INTERNATIONAL

WEBSITE RELAUNCH |FOR LINDT & SPRÜNGLI|INTERNATIONAL

Lindt & Sprüngli is an internationally established maker of premium chocolates. The focus of the company, which is based in Kilchberg, Switzerland, is top quality. The new website commissioned by the company was to reflect this attribute of the brand’s personality. Concept and design were created by the DRAFTCBi agency in Vienna. CS2 was responsible for the technological concept and implementation.


Implementation

Implementation

One challenge was to implement the layout with its many multimedia extras. All of the various layout elements and the comprehensive content resulted in a complex installation that made a low-maintenance administration environment a necessity. CS2 developed special plug-ins to meet this need. They define the layout elements and allow online editors to capture all content on a single page of the content management system. Complex pages can thus be generated in an efficient and time-saving manner. A pre-defined editing process offers another simplification: it guarantees smooth management of the product information, which is different for each country site. This is achieved using staggered authorisation levels, which control and direct the publication of individual content elements.


Technology

Technology

The website was realised using the TYPO3 content management system. Special plug-ins and an editing system ensure efficient administration.


The Client

Consultants^All
Consultants^All
Frank Linnenbach
Frank Linnenbach
Swiss Federal Diploma in Communications Design / Online Marketing Consultant

Frank Linnenbach studied Communications Design at the Hochschule für Gestaltung FH Schwäbisch Gmünd – HfG (Schwäbisch Gmünd University of Applied Sciences), Germany, specialising in New Media. After his Swiss Federal Diploma, he was an art director at various renowned new media agencies including Pixelpark (Switzerland) AG, R.Ø.S.A and Virtual Identity. He was also responsible for establishing internet/intranet services at a Swiss bank. At CS2 he is active as a Consultant and Project Manager for Online Marketing. Frank Linnenbach lives in Sissach, is married and has one child.