NEWSLETTER
Intelligent newsletter marketing provides your clients with added value and is a good tool for getting the attention of your clients in the short-term for special offers.
Establishing a newsletter address list
We integrate mechanisms that help you to continuously expand your newsletter address list. Using double opt-in procedures, we prevent having your emails go to users who did not actually register for the newsletter.
Newsletter content
We work with you to develop the concept for the content structure and show you how many topics you should use as well as which of these tend to function and which not.
Newsletter design – screen design
The graphic design of newsletters is significantly different from that of other screen designs. Our designers know how the various mail clients must be used and this experience flows into the design of your projects.
A/B testing / Multivariate testing
Using A/B- or multivariate tests we can determine which newsletter variants are most popular with users. In this way we significantly increase the efficiency of the mail-outs.
Analytics and controlling
We can see how well the newsletter is performing at any time via the integration of web analytics tools.
