Professional web analysis is now simpler, user-friendlier and free.
Google Analytics is the enterprise solution for web analytics, using which you can gain valuable insights concerning visits to your website and the effectiveness of your marketing strategies. Thanks to the powerful, flexible and user-friendly functions, you can now analyse and display access data in totally new and different ways. With Google Analytics you can design targeted advertising, strengthen your marketing initiatives and build websites with high conversion rates.
On this short tour you will learn how Google Analytics can support you in purchasing the right keywords, customising for your best markets and gaining new clients.
Product tour
INTELLIGENT ANALYSIS
Google Analytics monitors your reports and informs you automatically when there are significant changes in data patterns.
EXPANDED SEGMENTATION
Isolate and analyse data subsets for visits to your website using a fast, interactive segmentation tool.
FLEXIBLE ADAPTATION
You obtain the data you need in personalised reports containing the variables you define and a flexible tracking API.
E-COMMERCE TRACKING
Review transactions in terms of campaigns and keywords, determine key indicators for loyalty and latency and identify your revenue sources.
OBJECTIVES
Compile sales and conversion data. Compare your objectives in terms of website activity with the pre-defined threshold values.
MOBILE TRACKING
Compile data from internet-ready mobile devices as well as mobile websites and applications.
DATA EXPORT API
Integrate information on your company and develop applications with which you can access Google Analytics data.
TOOLS FOR EXPANDED DATA ANALYSIS
Perform expanded data analysis with the help of pivot tables, filter functions and multiple parameters. Discover new trends and gain new insights using visualisation via motion diagrams.