Enzo Life Sciences is a subsidiary of ENZO Biochem Inc based in Farmingdale, New York. Enzo Life Sciences is a leader in labelling and detection in research and diagnosis. The multi-faceted product range encompasses over 10,000 products, which are sold on an e-commerce site. Functions that led potential buyers to the desired product in a fast and targeted manner were decisive for its success.  

 

In order to achieve a high conversion rate, CS2 based its concept on facetted navigation and intelligent search. In collaboration with Enzo Life Sciences, attributes of the facets were determined that could be attributed to the individual products with the support of rules. The application of facets keeps visitors from having to click their way through a complex menu hierarchy. Instead, they can filter their search in terms of specific criteria and thus reach the desired products with only a few steps. There are also diverse features that are helpful in simplifying the search process. This includes the inclusion of synonyms, search term suggestions and compensation of typographical errors.

The e-commerce site is based on the Enterprise CMS TYPO3. A special interface was programmed in order to be able to adapt the administration precisely to customer needs. It allows persons processing the information to quickly register the facet rules and supports their work with other tools such as newsletter management, export functions, etc.